Inim Electronics
Research, Design & Strategy
The ultimate goal will be to deliver an appropriate, actionable, and tangible design language solution.
By delving into the Brands and their European market (Europe) as well into distributor, installer, and end-users emerging behavioral, business, and technological trends connecting newly distinguished typologies of products/services/brand solutions.
Design team
The cross-disciplined team had members from different backgrounds with varying levels of expertise. People from industrial, economics, psychology, and UX. We worked closely for 10 weeks in a remote work environment (all thanks for covid-19) and delivered a complete MVP consisting of 3 product portfolio expansion strategies for 2021, 2023, and 2025.
I played a major role during the research phase, handled stakeholder interviews, user research, product design and ideation, and final market strategy for B2C consumers.
Approach and Mindset
This is how we managed our work during the lockdown ( and now it’s a new normal )
We worked together on initial research and brainstormed together for understanding the user, brand, market, and trend. We used various tools like and not limited to.
SWOT
User Empathy mapping
Customer Journey mapping
Card sorting
Porter’s 2x2 Matrix
Kick-off & timeline
Market-User-Brand-Trend research
Strategy & research insights
This is the presentation that we presented in front of the client having all the research, design language, market, and business expansion strategies
